Misinformation: The Global Listening Project
Professor of Anthropology, Risk and Decision Science
Director, The Vaccine Confidence Project
London School of Hygiene & Tropical Medicine
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In the context of increasing public questioning, heightened emotions, and swarms of misinformation online and offline, interactions between health care professionals and patients have become more challenging. Additionally, time constraints risk shortening encounters with patients or team members such that opportunities to listen for cues of other issues that require attention for successful health outcomes are lost. The Global Listening Project was launched in 2021 in the context of the COVID-19 pandemic, but lessons learned and strategies developed are relevant to daily life in today’s health care settings. This lecture will examine some of these lessons and strategies to consider their application in contemporary practice.
Heidi J. Larson, PhD, is a Professor at the London School of Hygiene & Tropical Medicine and Founding Director of the Vaccine Confidence Project. Her work focuses on building trust in vaccines, managing risk in health technologies, and strengthening public cooperation during pandemics and global crises, informed by experience across academia and industry.
In 2021, Prof. Larson launched the Global Listening Project to investigate ecosystems of trust around health and information technologies, leading a 70-country study of public experiences and trust during the COVID-19 pandemic.
Since her 2022 Merrimon lecture, Prof. Larson and her research group have conducted focus groups and interviewed over 70,000 people in 70 countries to understand who people turned to and trusted, how they navigated health information and misinformation, and what mattered most to them to earn their trust in health care systems and interventions. These learnings have guided roundtables in multiple settings since the pandemic, listening for the scope and nature of challenges health care professionals face and how they address emotions for their patients and themselves in clinical encounters.
You can watch the 2022 Merrimon Lecture, “Finding the Greater Good in an Era of Polarization: What Vaccine Hesitancy Has Taught Us.” here: bioethics.unc.edu/talk/merrimon-lecture-2022
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Disclaimer: The views expressed herein are those of the presenter, they do not necessarily reflect the views of the contracted organization, department, School of Medicine, nor the University of North Carolina at Chapel Hill.